Advertising
Advertising is another area where Classic Communications allows you pick and choose, or order the full meal deal. We can take you from concept through fulfillment, or simply help out at whatever stage you’re at. This includes researching various market niches and publications to determine where your ads will be most effective, creating an advertising plan, ad space/media buys, designing, writing and producing attractive and effective ads that will make the phone ring.
With few exceptions, we usually recommend our clients limit their advertising budgets until public relations efforts clear the path and provide the information needed for solid ad placement decisions. We believe the time to advertise is when increased sales due to PR, direct mail, and other marketing tools produce the dollars and leads for strategic advertising. As shown in our portfolio, we love a good ad campaign; we simply believe there is a time and a place for advertising, and for most of our clients it’s usually last.
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