PoopIsTheScoop.com
The difficult subject matter of colorectal cancer was handled in a whimsical yet serious manner through a series of TV spots depicting children urging their parents to get a check-up. This interactive website was created to allow broadcast media to download the three different 30 and 60 second donut spots free of charge for use in their areas. The program was wildly successful, with downloads ranging from Wisconsin, USA to Saudi Arabia and France.
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