Classic Communications
Ph: (269) 687-9128 | Fax: (269) 687-9130 | email: info@classicpressroom.com

Solar/Renewable Energy

Click on a link below to jump to a specific case study:

General Electric Solar Automotive Charging Stations All American Homes Goes Green
Inovateus PV Power Up Newsletter Green as a Branding Asset-EverGreen Builds the First All-Composite RV
Smart Home Green and Wired: Museum of Science and Industry, Chicago Creating Demand for Residential Solar Energy Developments
Media Play for Passive Solar Pitching Statewide TV Broadcast Exposure for
Inovateus Solar

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General Electric Solar Automotive Charging Stations

When GE was looking for an installation partner for its new national network of Solar Powered Automotive Charging stations they met with Inovateus Solar. At the time, because of its diligent distribution of media releases, a search for Inovateus Solar resulted in 56 pages of project and content on Google. This gave the small company a great bit of credibility for its size. The deal was signed and Inovateus Solar and GE Energy Industrial Solutions partnership campaign began.

The Inovateus Solar/GE Energy OEM Partnership campaign resulted in 293 media placements. The value of these clips was $147,200 conservatively. The total circulation or reach is estimated at 202,665,000 potential readers and e-views. Click here to see the clip report.

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All American Homes Goes Green

When modular homebuilder All American Homes began a “Go Green” initiative to include a wide range of optional, sustainable materials and appliances in their factory-built homes, Classic Communications wrote and produced a full-length option catalog. With the use of advance PR work to support the launch of this green initiative, All American Homes gained a sustainable edge over other modular homebuilders at this time.

Download catalog via PDF

Click here to see a sample media placement
this client received in Earth Times

 


Inovateus PV Power Up Newsletter

By far the most successful e-blast newsletter in Classic Communication’s 22 years in business, Indiana-based Inovateus Solar’s PV Power Up went out to over 7,000 recipients monthly with incredible open, click-through and website session rates. Showcasing the best solar installations and partnerships for the budding company, the high open and click-through rates from each e-blast resulted in immediate new business leads each issue. Open and click-through rates rose to as much as 37 percent (see attached report) as the e-blast program continued to gain momentum.

Download newsletter sample 1 via PDF

Download newsletter sample 2 via PDF

 

Inovateus Brochure cover - click to enlarge

Inovateus Solar brochure

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Green as a Branding Asset
EverGreen Builds the First All Composite, Green RV

In 2009, during the depths of what many called “The Great Recession,” wise investors took the opportunity to launch a specialty niched, “Environmentally Friendly” Green RV company—EverGreen Recreational Vehicles LLC. With no ad budget, through massive national consumer and trade PR campaigns, Classic Communications helped brand the company “Green” as one of the few blooming brands in an otherwise withering industry. When the RV industry emerged from the recession, EverGreen had attracted some of the best and brightest players and dealers in the industry and was positioned for growth. In each of its first three years of business, the all-composite EverGreen RV was winner of RVDA’s Dealer Satisfaction Index (DSI) award.


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Smart Home Green and Wired: Museum of Science and Industry, Chicago

When All American Homes was asked to factory-build and donate a custom designed modular home to showcase the ultimate in green living for Chicago’s Museum of Science and Industry, they called on Classic Communications to handle the promotions. Working closely with the museum staff, Wired magazine, Chicago electric and gas utility partners and Michelle Kauffman Design, Classic cross-promoted All American Home’s role in every possible venue providing images and content every stage of the process—from concept to final install and the grand opening. The grand opening day resulted in a potential readership of over 125 million viewers with earned media advertising values over $250,000 for All American Homes releases.

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National Exposure Showcasing Green Technology

The grand opening day resulted in a potential readership of over 125 million viewers with earned media advertising values over $250,000 for All American Homes releases.

Click report below to read just a small sample of the great press this project received!

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Creating Demand for Residential Solar Energy Developments

Residential solar developments have a distinctive advantage when it comes to promotions. Green of Zero Energy homes are becoming more sought after with rising electrical and utility rates, younger, more forward-thinking homeowners, and a graying population that own their homes. Classic has promoted a variety of sustainable homes and complexes from Colorado to Michigan. Media releases distributed to the regional media, state-wide building trades, national building trades, green consumer media both regionally and nationally, have resulted in significant exposure that translated into sales.

Altos

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Media Play for Passive Solar

When DayStar Skylights needed to get the word out about their phenomenal reflective solar skylights, Classic Communications used earned media placement to open new niches and increase sales. DayStar skylights were applicable to a wide variety of commercial and residential building segments. Classic customized its pressroom and release distributions to meet all the niches for the client. The nine-month campaign resulted in significant exposure and opened many new niches for the company, resulting in a major roll-out for DayStar at the National Frame Building Association Show in Nashville, TN.

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Inside Indiana Business

Pitching Statewide TV Broadcast Exposure for
Inovateus Solar

When President of Inovateus Solar, T.J. Kanczuzewski, said, “How come the Indiana Business show never covers solar technology?” Classic made some phone calls and found a “green” spot on the show’s editorial schedule that fit the client. A few phone calls and T.J. found himself face to face with host Gary Dick. At Classic we know, If you can’t pitch, you can’t play.

Click for link to video