|Press Releases||Wire Releases||Websites||Print Brochures||White Papers||Social Media|
|Manuals||Media Events||Advertising||Corporate Identity||Newsletters||Video|
Media relations are the backbone of everything we do at Classic Communications. We’ve developed a highly effective system of press releases, phone follow-up, and total accountability. This system becomes even more effective when combined with our targeted media databases, which allow us to concentrate our time and efforts on the markets that will be the most receptive to what you have to offer.
Press releases are public relations announcements issued to the news media and other targeted publications for the purpose of letting the public know of your company’s important developments. We craft timely, newsworthy features and distribute them along with pertinent images to highly targeted databases for the best coverage.
Maximize your coverage opportunities with the Classic Wire Release. Distributed to journalists at daily newspapers, trade publications, wire services, and online media worldwide, it also reaches consumers through the sites they turn to most – Google News, Yahoo! Finance, Alta Vista and more, making it an important part of any integrated marketing effort.
With the ability to reach millions of potential customers 24/7, websites are one of the most flexible and dynamic forms of marketing available. At Classic Communications, we build on the web’s many strengths, using websites as information clearinghouses for the press.
One of the most common marketing tools, brochures are often used to explain new products or services and attract new customers. Classic Communications will help you leave a great first impression with a professionally designed brochure. The perfect “leave-behind” for prospective customers, brochures are the sales tools that sell for you.
White papers are publications used to showcase a specific product or service more in-depth than advertising. More than a simple brochure, a white paper seeks to engage the audience by showing specific examples and using clear arguments. Classic Communications has authored white papers for a number of highly technical industries. A great approach for rapidly changing, highly technical products, white papers are also industry-specific and consumer focused. They provide great justifications for customers looking to purchase the service or product.
Have a complicated product or procedure that needs explaining? Writing product and instruction manuals is even harder than deciphering one, but don’t worry, it’s also our specialty. Next time you find yourself wondering how to explain the finer points of installing that “bit”, “piece” or “thingy”, relax and call Classic Communications.
Planning a grand opening, product introduction or other large event but not quite sure how to get the media to attend? At Classic Communications we’ve spent years refining a straightforward and effective system of sparking media interest for a wide variety of media events. In addition, our experienced staff can assist you with event planning and execution to assure that this one-shot opportunity is a smooth success.
Advertising is another area where Classic Communications allows you to pick and choose, or order the full meal deal. We can take you from concept through fulfillment, or simply help out at the stage you’re currently in. This includes researching various market niches and publications to determine where your ads will be most effective, creating an advertising plan, ad space/media buys, designing, writing and producing attractive and effective ads that will make the phone ring.
The first step in establishing your brand or company name is creating a corporate identity. This involves the creation of a logo and tagline that can be used on your letterhead, envelopes and business cards. We take the time to talk with you and gain an understanding of your business in order to create options that most accurately represent who and what you are.
A versatile medium with many benefits, newsletters allow you to educate, inform, remind, build customer relationships or purvey yourself as an industry expert, to name a few. Even for big companies, however, the ongoing hassle of the staffing, time and equipment necessary to produce a quality newsletter is often overwhelming and results in no newsletter at all. Classic Communications alleviates that pressure. Handling your project from start to finish, we consult, design, write, produce, print and even distribute your newsletter, leaving you free to do what you do best—sell products and manage your staff.
Video has become a dynamic tool for businesses to reach both internal and external audiences. Whether it’s a new video explaining technology in the manufacturing industry or an artistic company video, Classic has the expertise to put together a one-of-a-kind video that will get people’s attention.
In our ever-changing, fast-paced, technologically driven world it can be difficult to create a strong presence on social media. Let Classic Communications handle all your social media platforms from Facebook, Twitter, Pinterest, Google+ to LinkedIn and even your company blog. We’ll develop a comprehensive social media strategy designed to engage your audience and drive traffic to your website.