Earned Media
and Product Placement Exposure

Challenge

When Avenger Corporation, introduced its line of Outfitter dog trailers, it needed immediate results to grab national attention of this new product targeted to hunters.

Solution

Classic Communications used its network of outdoor writers to facilitate field-testing of the new product with the well known upland hunter writer Tom Huggler. A press release announcing Huggler’s involvement with the company, along with editorial placement of the Outfitter’s travels with the writer, in both Pointing Dog Journal and Motorhome magazines, resulted in providing the new brand high interest from a targeted national audience. This coverage contributed to bringing the brand front and center to aid the company with its introduction in Cabela’s stores.

Major National Magazine Exposure

Challenge

The small business start-up producing The Panhandler, a nifty pan fish cleaning machine, could not yet afford advertising for their product. They hired Classic Communications to get the word out.

Solution

Classic staff provided phone follow-up to editors that resulted in high interest from Popular Mechanics magazine with a circulation of over 1.8 million readers. Classic staff worked closely with the editorial contacts of Popular Mechanics until the magazine agreed to run the release in their famous Gadgets section. The resulting publication produced record sales for the small firm—making their phone ring off the wall and helping them to finance promotions towards a retail sales network.  

Trade Show Product Rollout

Challenge

EverGreen Recreational Vehicles wanted to make a big impression at the 2010 Louisville RIVA show. It needed to rollout a hot new product—the new all-composite Element travel trailer.

Solution

Classic designed the booth concepts, brochures, show materials, handled the dealer awards dinner and produced a video with football great Terry Bradshaw. Classic then arranged a press conference to “unveil” the Element in a very memorable way on the first day of the show. EverGreen met its sales goals and the Element was launched with great fanfare. The trade media noted that, “…the EverGreen booth was one of the busiest at the show.”