Inca Products, LLC. Media Kit

Indianapolis, IN — October 2, 2006 — The West Coast Business unit of National convenience store chain Circle K Stores, Inc. has launched the Authentic Hispanic Products Program from Inca Products, LLC and Core-Mark International in their Southwest markets. The Authentic Hispanic program offers various Plan-o-Grams including complete 4 ft. and 3 ft. Dry Grocery Food and HBA Displays of over 70 SKUs along with 10 beverage SKUs in the refrigerated section.
The program features the most popular Hispanic brands such as Jumex,
La Costena, Hershey Lorena, Nestle, El Azteca, and more. Inca combines its Hispanic product and consumer knowledge with sophisticated logistics consolidation systems, and demographic profiling services, to develop and build a successful marketing platform for retailers to sell its products.
Chris Wilson, Director of Marketing and Mark Wright, Category Manager of Circle K have been driving the development and implementation of this program. “Circle K has been working with Inca and Core-Mark to launch this unique and authentic Hispanic program” comments Chris Wilson.

“We have been looking for a consolidated program like this for some time. By offering complete Plan-o-Gram services and consolidated Logistics, the Inca program provides the ability to offer a comprehensive program to our stores”.
As Mark Wright explains, various elements were necessary to execute a successful program. “Through the Demographic Profiling services offered by Inca, we were able to target High Opportunity store locations. This helped us to target our rollout execution by securing maximum store participation.”
“Inca is thrilled to be able to provide our unique, consolidated Hispanic products merchandising program to Circle K,” said Frank La Pierre, president and chief operating officer of Inca. “Chris and Mark were instrumental in allowing Inca to help design a program for the Circle K stores. The category team was very knowledgeable and targeted in their approach to building the program to meet the needs of Circle K’s growing Hispanic consumer base.”
Inca Products, LLC offers Product Sourcing and Category Management support services to help the C-Store retailer and distributor in designing and implementing customized Hispanic Products programs.
Visit http://www.incallc.com for additional information.
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	Contact: Lenny Nuccio - Director of Sales Phone: (317) 390-6583 Fax: (317) 390-6571 E-Mail: lnuccio@incallc.com High Resolution Images are available at www.classicpressroom.com (Click on the “Press Room” and then the Inca Products, LLC. logo)	Link to this release in MS Word format
	Circle K Stores, Inc. Launches Authentic Hispanic Products Program From Inca Products and Core-Mark International in their West Coast Divisions
Indianapolis, IN — October 2, 2006 — The West Coast Business unit of National convenience store chain Circle K Stores, Inc. has launched the Authentic Hispanic Products Program from Inca Products, LLC and Core-Mark International in their Southwest markets. The Authentic Hispanic program offers various Plan-o-Grams including complete 4 ft. and 3 ft. Dry Grocery Food and HBA Displays of over 70 SKUs along with 10 beverage SKUs in the refrigerated section. The program features the most popular Hispanic brands such as Jumex, La Costena, Hershey Lorena, Nestle, El Azteca, and more. Inca combines its Hispanic product and consumer knowledge with sophisticated logistics consolidation systems, and demographic profiling services, to develop and build a successful marketing platform for retailers to sell its products. Chris Wilson, Director of Marketing and Mark Wright, Category Manager of Circle K have been driving the development and implementation of this program. “Circle K has been working with Inca and Core-Mark to launch this unique and authentic Hispanic program” comments Chris Wilson. “We have been looking for a consolidated program like this for some time. By offering complete Plan-o-Gram services and consolidated Logistics, the Inca program provides the ability to offer a comprehensive program to our stores”. As Mark Wright explains, various elements were necessary to execute a successful program. “Through the Demographic Profiling services offered by Inca, we were able to target High Opportunity store locations. This helped us to target our rollout execution by securing maximum store participation.” “Inca is thrilled to be able to provide our unique, consolidated Hispanic products merchandising program to Circle K,” said Frank La Pierre, president and chief operating officer of Inca. “Chris and Mark were instrumental in allowing Inca to help design a program for the Circle K stores. The category team was very knowledgeable and targeted in their approach to building the program to meet the needs of Circle K’s growing Hispanic consumer base.” Inca Products, LLC offers Product Sourcing and Category Management support services to help the C-Store retailer and distributor in designing and implementing customized Hispanic Products programs. Visit http://www.incallc.com for additional information. # # #
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