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Inca Products, LLC, News Release

INCA PRODUCTS, LLC, LAUNCHES AUTHENTIC HISPANIC PRODUCTS
PROGRAM WITH 7-ELEVEN, INC.

The New Program Combines Popular Hispanic Products With Effective Plan-o-Grams, Enabling Convenience Stores and Drug Stores to Capture the Growing Hispanic Consumer Base.

Indianapolis, IN – With over 300 authentic Hispanic products, Inca Products, LLC, has created customized Authentic Hispanic Products Program solutions for convenience store and drug store retailers and distributors, designed to increase sales by focusing on the growth potential associated with Hispanic consumers, the fastest growing ethnic segment in the U.S.

Inca Products provides full plan-o-gram sets in two-foot to 24-foot options, to attract Hispanic consumers by offering a variety of popular brands and products they want. While the standard sets hold broad appeal, Inca is able to customize the sets to target the specific demographics of a given retail store's customers, using its expertise in dealing with more than 20 Hispanic subgroups. For example, a retailer that needs to focus on the Caribbean Hispanic population might feature more products that appeal to Cuban, Puerto Rican or Caribbean consumers.

7-Eleven is capitalizing on this kind of marketing opportunity by launching a national program beginning with their California, Arizona and Colorado markets. The 7-Eleven program combines a complete three-foot display featuring over 80 SKUs of dry grocery and HBA items, along with 10 beverage SKUs in the refrigerated section. The program provides the most popular brands and flavors from various recognizable, authentic Hispanic brands, such as Jumex, Jarritos, La Costena, Hershey Lorena, Nestle, and El Azteca.

Kevin Osborn, category manager at 7-Eleven, said, “7-Eleven is very excited to launch this unique Hispanic program. We have been working with Inca and TNT Marketing for over one year to implement the proper strategic Hispanic program for our corporate and franchisee stores. The rollout began in three of our West Coast divisions and should expand into our Central and East Coast divisions in the second quarter of this year.”

“Inca is thrilled to provide our unique, consolidated Hispanic program to 7-Eleven,” said Frank La Pierre, president and chief operating officer of Inca. “Our program provides significant value by offering a consolidated, product-and-supply-chain platform to source and distribute many products that appeal to the growing Hispanic consumer base.”

In addition to supplying customized product displays and a wide range of popular Hispanic products, Inca also provides consolidated shipment programs and VMI services to help their customers manage their inventories and reduce their costs.

Kennith Fries, president of TNT Marketing, offered, “TNT Marketing is proud to be the sales and marketing arm of Inca Products and offering a wide range of Hispanic products, as well as the merchandising and logistics infrastructure that is required to meet the needs of convenience store retailers and distributors. The program developed with Inca will drive incremental sales and profitable cross-selling opportunities by effectively targeting Hispanic consumers.”

Inca Products, LLC, provides more than 300 Hispanic products and brands, through mixed truckload shipments and multiple warehouse locations in the United States. By offering product sourcing, category management support, and logistics services, Inca helps the convenience and drug store distributors and retailers implement customized Hispanic products programs. Visit http://www.incallc.com for more information.
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