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Hilliard Photographics News Release

MICHIANA-AREA PHOTOGRAPHER GARNERS NATIONAL EXPOSURE ON AOL WELCOME PAGE, BUSINESS WEEK ONLINE AND NATIONAL MAGAZINE COVERS IN FIRST QUARTER OF 2006

Hilliard Photographics Photos Seen by 167,056,000 Viewers Online and In Print in Past Three Months.

Elkhart, Ind. – Joe Hilliard, president and owner of Hilliard Photographics, is proud to announce that his firm’s images were featured on the January 28, 2006, “AOL Welcome” page linking to a Business Week Online feature release, “This House Has a Secret,” about the lower cost of systems-built housing. Of the 11 photos featured in the Business Week exposé, two were Hilliard’s featuring his client, a national log home company. The daily AOL Welcome page viewership is 112 million viewers. Business Week Online has a monthly viewership of 55 million. In addition to this exposure, Hilliard’s photographs appeared on the covers of the January 2006 edition of Building Systems Magazine, and the February 2006 edition of Metal Construction News.

“This is great start for us for 2006. This kind of exposure was phenomenal for our clients and our company. I am so pleased that our clients value our photography to the level of submitting them to these national venues. We pride ourselves on our work here, and this type of exposure is a real verification that we continue to compete on a national level,” said Joe Hilliard.

Hilliard Photographics’ cover photo on Building Systems Magazine was the result of his long-term relationships with editors in the building and construction trade publications.

The Building Systems Magazine cover featured a front porch setting of a luxury home shot on location in Vero Beach, Florida.
The recent cover on Metal Construction News was the result of Midwest-based Nuway Construction providing photos to the magazine to accompany a feature article profiling the company. Along with the cover shot, Hilliard Photographics also had a number of photos featured within the article.

On-location, architectural photography has become an area of expertise for Hilliard Photographics in recent years. In his off months from shooting recreational vehicles and a wide array of industrial and manufactured products, he finds himself on the road away from his studio in Elkhart, Indiana.

“Since we have staffed up to handle multiple shoots at the studio, I have found myself on the road shooting more architectural photography all around the country. Architectural photography – residential, commercial, and hospitality – has become one of our specialties in the past few years.”

Architectural photography has also provided Hilliard opportunities with many building product clients such as manufacturers of doors, windows, moldings, furniture and even power tools. “We feel fortunate to have shot for companies like Georgia Pacific, Pella Windows, and even DeWalt Power Tools in the past couple of years. It’s interesting how once you become a preferred supplier in a certain genre of photography, the ancillary business grows,” he concluded.

Hilliard has been operating Hilliard Photographics in Elkhart, Indiana, since 1975. They specialize in photography for commercial and residential architects, builders, developers, manufacturers of recreational vehicles and boats, construction and home products manufacturers, and log home builders, as well as in-studio product photography for a wide variety of industrial and manufactured parts and products. For more information about Hilliard Photographics, call (574) 294-5366 or check out an online portfolio on their website at www.hilliardphoto.com.

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